Privacy policy

Last updated: April 2026

This Privacy Policy describes how BrightDay ("we," "us," or "our") collects, uses, and shares information about you when you visit our website, make a purchase, or otherwise interact with us. By using our site, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect the following categories of information:

  • Information you provide: name, shipping/billing address, email, phone number, and payment information when you place an order or subscribe to our newsletter.
  • Automatically collected information: IP address, browser type, device identifiers, pages viewed, referring URLs, and similar usage data, collected via cookies, pixels, and similar technologies.
  • Information from third parties: data from advertising platforms (Meta/Facebook, Google, TikTok) about how you interacted with our ads.

How We Use Your Information

  • To process orders, payments, refunds, and shipping.
  • To send order confirmations, shipping updates, and customer service communications.
  • To send marketing emails (with your consent — you can unsubscribe at any time).
  • To measure the performance of our advertising and improve our marketing.
  • To detect, investigate, and prevent fraud or violations of our terms.

Advertising and Analytics — Meta, Google, and TikTok

We use third-party advertising platforms to promote our products. These platforms place tracking tags or pixels on our site that may collect information about your visit, including pages viewed, items added to cart, and purchases. Specifically:

  • Meta Pixel (Facebook and Instagram): we share event data (page views, add-to-cart, purchase, lead) with Meta to measure ad performance, build custom audiences, and show you relevant ads. See Meta's Privacy Policy.
  • Google Ads & Google Analytics: we use Google's tags to measure conversions, retarget visitors, and analyze site usage. See Google's Privacy Policy and Google's opt-out tool.
  • TikTok Pixel: we share event data with TikTok to measure ad performance and show ads to similar audiences. See TikTok's Privacy Policy.

You can opt out of interest-based advertising via the DAA opt-out page, the NAI opt-out page, or your device's "Limit Ad Tracking" / "Opt out of personalized advertising" settings.

Cookies

We use cookies for essential site functionality (cart, checkout, login), analytics, and advertising. You can manage cookies in your browser settings, though disabling them may affect your ability to use parts of the site.

Sharing Your Information

We share information with: payment processors (Shopify Payments, Shop Pay, PayPal), shipping carriers, email service providers, and advertising platforms listed above. We do not sell your personal information for monetary consideration. Where required, we honor "do not sell or share" requests under applicable state laws (including the California Consumer Privacy Act).

Your Rights

Depending on where you live, you may have the right to access, correct, delete, or port your personal information, opt out of certain uses, and lodge a complaint with a regulator. To exercise these rights, email us at trybrightday@gmail.com.

Data Retention

We retain your information for as long as needed to fulfill orders, comply with legal obligations (tax, accounting), resolve disputes, and enforce our agreements.

Children

Our site is not directed to children under 13. We do not knowingly collect information from children under 13.

Changes to This Policy

We may update this policy from time to time. The "Last updated" date above reflects the most recent revision. Material changes will be posted here.

Contact Us

Questions about this policy? Email trybrightday@gmail.com.